Isa sa pinaka-importanteng tanong ng bawat aspiring negosyante ay: “Paano ko iko-compute ang presyo ng produkto o serbisyo ko?” Madaling sabihin na dapat “may tubo” – pero paano nga ba ito gawin nang tama?
Here’s a simplified step-by-step guide to help you set the right price for your product or service:
1. Alamin ang Total Cost mo
Hindi lang ito yung presyo ng raw materials. Kasama dapat dito ang:
- Direct Costs (gaya ng ingredients, packaging, labor)
- Indirect Costs (kuryente, renta, internet, delivery, marketing, etc.)
Example:
Let’s say nagbebenta ka ng cookies.
- Flour, sugar, eggs, butter: ₱25
- Packaging: ₱5
- Gasul + kuryente: ₱3
- Labor (oras mo or ng staff mo): ₱10
Total Cost: ₱43
2. Decide on Your Profit Margin
Ito ang “tubo” mo. Usually, small businesses aim for 30% to 50% markup, depende sa market at competition.
Example:
Kung gusto mo ng 40% markup:
₱43 x 0.40 = ₱17.20
₱43 + ₱17.20 = ₱60.20
Pwede mo siyang i-round off to ₱60 or ₱65, depende sa market.
3. Research the Market Price
Check kung magkano ang presyo ng competitors mo. Kung sobra kang mahal, baka di ka mabenta. Kung sobra kang mura, baka akala ng buyers “cheap” ang quality.
4. Consider Your Value
Kung may unique selling point (USP) ka — like all-natural ingredients, special packaging, or same-day delivery — pwede kang maglagay ng premium sa presyo mo. Basta make sure the value is felt by the customer.
5. Revisit and Adjust Regularly
Hindi fixed ang presyo forever. Tumataas ang ingredients, labor, at overhead. Kung hindi mo ia-adjust, baka ikaw pa ang malugi.
Bonus Tip:
Para sa services (like photography, tutoring, cleaning, etc.), compute mo ang hourly rate mo + expenses + desired profit. Don’t forget to include travel time and tools you use.
Pricing is both an art and a science. Wag matakot mag-adjust. Ang mahalaga: alam mo kung bakit ganyan ang presyo mo – hindi lang dahil “yun ang presyo ng iba.”
Remember, you’re in business to earn – not just to sell.
Frequently Asked Questions About Pricing Your Product or Service
1. Paano ko malalaman kung tama ang presyo ko?
Kung nababalik mo ang gastos mo, may tubo ka, at competitive ka sa market — you’re on the right track.
2. Ano ang kaibahan ng markup at profit margin?
Markup is how much you add to your cost; profit margin is your profit as a percentage of your selling price. Example: ₱50 cost + 50% markup = ₱75 price → 33% profit margin.
3. Paano kung ayaw bumili ng customer dahil mahal daw?
Check if na-communicate mo nang maayos ang value ng product mo. Baka kailangan mo rin i-review ang packaging, branding, o offer promos.
4. Pwede bang basehan ang presyo ng competitor?
Yes, pero wag lang basta gayahin. Dapat alam mo pa rin ang cost mo at reason kung bakit ka may certain price.
5. Dapat ba same price ako sa online at physical store?
Depende. Pwede kang mag-adjust ng price dahil may extra cost ang delivery or store rent. Just be transparent.
6. Paano kung may discount request?
Only give discounts if kaya ng margin mo. Pwede ring offer value-added service instead of lowering price.
7. Magkaiba ba ang pricing ng products at services?
Yes. Services are time-based, kaya dapat isama mo ang effort, skill level, tools, at time spent sa computation.
8. Kailangan ba ng SRP (Suggested Retail Price)?
Kung reseller-based ang business mo, yes. Para standardized ang pricing at di nagkakagulo sa market.
9. Ano ang psychological pricing?
Ito yung paggamit ng prices like ₱99 instead of ₱100 to make it look cheaper. Simple trick, pero effective sa behavior ng buyers.
10. Gaano kadalas dapat i-review ang pricing?
At least every 3–6 months or kapag may significant change sa cost, demand, o competition.
Business News Philippines was launched in October 2015 as a portal for readers to learn more about operating a business in the Philippines.
